Elon Musk‘s determination to ask boycotting advertisers might be back-firing already. After he advised Walt Disney Co. DIS chief Bob Iger to “Go f**k yourself“, Disney-owned ESPN’s NBA insider Adrian Wojnarowski has landed on X’s rival Threads.
What Occurred: The fallout from Musk’s rant towards boycotting advertisers is worsening. NBA insider Wojnarowski has now landed on Meta Platforms Inc.’s META Threads to do a question-and-answer session.
It might be a coup if Threads manages to tug Woj away from X – his information breaks, popularly known as “woj bombs”, have been extraordinarily standard on X, the place he has over 6 million followers.
“BREAKING: @wojespn has landed. Q&A on @threads at 8 am PST tomorrow, sources inform us. We’re speaking all issues @nba and In-Season Match,” the official Threads account said in a publish, with Woj chiming in and saying “Let’s go!”
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In order for you the most recent “woj bomb”, you may wish to preserve your eyes peeled at Woj’s Threads account.
Within the meantime, Musk has continued together with his outburst towards Iger – he criticized Iger as a “actual standup man” for operating advertisements on Fb and Instagram even after Meta was sued for allegedly enabling the distribution of kid exploitation materials on its platforms.
“He ought to be fired instantly. Walt Disney is popping in his grave over what Bob has carried out to his firm,” Musk mentioned.
Why It Issues: Shedding Woj to Threads might show to be a significant loss for X. Musk has been trying to position X as a platform for video streaming – with sports activities being one of many main areas of focus.
Nevertheless, Woj does not appear to be abandoning X fully simply but – his Q&A on Threads might be a one-off, however it can nonetheless deliver extra eyeballs to Threads at a time when X is struggling to fill the estimated $75 million hole attributable to advertiser boycott.
Photograph through Shutterstock
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